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Cliff Go

Founder - Chief Executive Officer


A Dutch national, born in 1961 in Amsterdam, married, proud father and Singapore Permanent resident. Arrived in 1988 in Jakarta, Indonesia from the Netherlands, working for a prominent Indonesian “Family Office”.  He has been in Private Banking and Wealth Management (WM) since 1992. Commenced his career in WM at Lehman Brothers, Singapore and thereafter, Prudential-Bache, Singapore. In 2000, he co-founded KE Swan & Co Pte Ltd, a joint venture with a public listed company, Kim Eng Holdings which was successfully grown and sold to the Commonwealth Bank of Australia, Singapore (CBA) in 2005. He was recognized as one of the key men when Schroders bought the WM/Asset Management & Advisory business from CBA (Singapore) in March 2008 and was appointed Executive Director-Advisory of Schroder & Co. (Asia) Limited and served till end December 2010.


In 2011 he founded Swaen Capital and is the current CEO, building an innovative independent wealth management platform with a long term personal commitment.


With a strong vision that the interest of the clients will be optimal in an environment of an "open architecture", identifying and looking for the best solutions possible without the restrictions of proprietary products or transactional income. Cliff's entrepreneurial and open spirit to develop the best model in the industry is exciting and expanding. The fee-based model is the system of now and the future, the only way of creating aligned interest between the fund manager and the client(s). Still infant in Asia and very much developed in the established wealth management areas like the USA and Europe, it will be a matter of time to see this model grow exponentially.


Cliff has a Master of Science in Economics, a graduate of the VU University of Amsterdam, Netherlands and attended a post graduate program at the George Washington University in Washington DC, USA. He has held the position of Adjunct Professor of the Private Equity course at INSEAD Singapore, conceptualised the idea of the Career Plan bootcamp for INSEAD entrepreneurial students in the earlier years and is currently an Entrepreneur in Residence at INSEAD.


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